What to see, what to do and what to eat.

Our guide to Madrid

Viviendo Madrid was born from the thirst for knowledge about certain aspects of the unknown city we were living in. It was a guide for us, two "paletos" from Malaga who didn't know their way around Spain's capital.

How high can you go?

It was my first attempt at creating a website that people would actually want to read. I never imagined how successful it would be and how much I would learn from it in the process.


Page views





The way to a user's heart is through stories that matter.

Quality Content

One of the keys to Viviendo Madrid's success is content that engages. Over the five years I updated the site, I always aimed to write in-depth articles that would appeal to it's fan base.

Content that engages users

Metrics that delight partners

Viviendo Madrid was my first “serious” website. I dedicated five years of my life to updating it once or twice a week, managing and growing social media accounts and learning a ton in the process.

I was already familiar with HTML (I’d picked it up learning Frontpage back in the day), but Viviendo Madrid catapulted me into the wonderful world of self-hosted WordPress. I learnt PHP for hacking at web templates and was forced to come to terms with some basic MySQL once I started playing around with my own VPS.

Under the pseudonym Jaime, I also wrote most of the content on the site. The average article is around 500-600 words in length, but some of them envolved months of planning, designing and editing, especially when collaborating with other bloggers to create super posts that garnered thousands of views.

When planning articles, I would use Google’s Keyword Planner, Analytics and Trends tools to pinpoint the kind of content that could be of interest to my users. I also learnt SEO basics and discovered a myriad of interesting tools (Moz, Screaming Frog, Majestic, etc.) in the process.

To illustrate articles, I would usually use a combination of materials provided by the featured businesses and my own photographs (which were uploaded to Flickr and made available to use through a Creative Commons license). For certain special articles, logos and PDFs were designed and edited using Photoshop and Illustrator.

The popularity of the site lead to interesting advertising opportunities with big-name brands like Renault, Decathlon, Just Eat, etc.

Last but not least is social media. Thanks to this website I learnt how to navigate the rough waters of social, nurturing an ever growing user base and reaping the rewards in form of page views and advertising revenue.


Viviendo Madrid

  • WordPress
  • HTML,
    PHP and MySQL
  • Word and Excel
  • Google Analytics, Keyword Planner and Trends
  • Moz, Majestic and Screaming Frog
  • Photoshop and Illustrator

Personal Project


May, 2010


18.000+ followers

Twitter finds comfort in numbers. A large group of followers can give your content the traction it needs to get picked up on other influential sites and social media.


6.100+ followers

Facebook’s versatility lies in that it’s an intermediate option that everyone has access to. Not everyone’s on Twitter, not everyone gets Instagram or Pinterest, but most people will have a Facebook account to snoop on friends and family.


2.300+ followers

Instagram is a content creation powerhouse. Whatever you’re doing at that moment, snap it, upload it, and plug it in to Facebook and Twitter. Keeps content hungry users happy and gives them a taste of what’s to come.